The idea to set up a company was born one rainy afternoon in February 2015 in Jo’s flat in Clapham Common, while Sonia was taking Jo’s pictures for a project of her own. About a month later we had a name, Pulp & Pith.
We are passionate about the arts industry and have worked on various projects but also just enjoy simply being audience members.
Jo loves dancing, in her dream world everyone would dance their way to work or to the pub and would be happier. She enjoys observing people, assuming things and finding out she is right. She hates long distances in London and prefers independent shops to international chains. She also loves theatre and is addicted to Edinburgh Festival Fringe. She has seen more than 125 shows there.
Jo has been working at Edinburgh Fringe as Head of Marketing for Assembly Festival. Before, she worked in Madrid for Teatro Español and Fringe Madrid as Marketing Consultant, where she discovered the pleasure of seeing shows without having a clue what they are on about (she started learning Spanish when she moved there). She wants to travel around the world but hates flying, so she worked for Interactive Theatre International as Global Marketing Manager and traveled in spirit with Faulty Towers the Dining Experience international tour.
For Jo Pulp & Pith is a challenge, an opportunity to work on projects she enjoys, and a chance to be called entrepreneur, although she has trouble pronouncing the word. When she is not working she is dancing lindy-hop somewhere in London or traveling for swing dance festivals.
The best place to find Sonia smiling is behind her camera. In a personal journey to embrace and understand her own femininity and her insatiable curiosity about human emotions, she began to use the camera as her favourite creative tool. She did not stop there, with a natural talent for word and craft, she brought together her personal interests and professional career. She enjoys life in London, from the noise to the diversity and the sense of endless possibilities. She even enjoys having to follow her calendar to book meetings with friends.
Sonia has a professional background in Industrial, Graphic and Media Design plus a MA in Visual Culture. She has focused on intertwining image production, branding and visual message with theoretical research, developing projects for large and medium sized companies in Latin America and Europe as well as her own artistic projects. Her clients like her but mostly love her work.
For Sonia Pulp & Pith is the perfect scenario to bring her unique views and perceptions into practical solutions for people while preserving her curiosity in observing the world around her and day to day life. When she is not working she is probably watching a film somewhere in London.